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What Made The 1964 Impala a Popular Sedan?
If you see a Chevy Impala on the road these days, you’re probably looking at a modern Impala from the 7th - 10th generation of sedans featuring designs suited for today’s consumers. But in 2020, the last generation of Impala cars was discontinued by GM in order to focus on EV projects and other better selling models. And since 1958, when GM introduced the Bel Air Impala, 16.8 million of them have been sold. With all this said, the Impala’s rich history spans over six decades and 10 generations with numerous iterations and redesigns while maintaining its status as a traditional full-size sedan.
In terms of the early generations, the classic 1964 Impala with cleaner body lines and an overall understated look stands out as a favorite and highly sought after within the classic Impala market today. Now what were GM's intentions with the 1964 Impala at the time? Well, GM kept every driver and comfort features in mind with its pursuit to offer the best-selling car in the United States. And for every kind of driver, six various body styles were offered from convertible to hardtop to station wagons. And later adding to the offering was the Super Sport for convertible and hardtop.
64 Impala Popularity Today...
Regarding its popularity today as another iconic classic favorite, this holds true among hip hop culture groups and lowrider communities. Additionally, for customization projects, the 64 Impala is the car that seems to inspire interest and creativity the most among the classic sedan cars. Whether the desirability for the 64 Impala is based on these factors or nostalgia, the demand for this car as a project or parts car is there. Additionally, only a certain number of each body style was produced, and the different levels of desirability based on body style factors into what someone might pay to own one, making its ability to hold value another reason for its popularity.
Throughout its existence, the GM Impala full-size sedan has served its purpose in offering to the American consumer the experience of owning a car designed to deliver style, comfort, performance, efficiency, as well as safety for over six decades. And within some of its iterations of redesign along the way, it even gained popularity in taxi, rental, and police car fleets.
The classic Impala market may be bolstered some now with the discontinuation of the last generation Impala. And for the moment, there are no clear plans to revive the long standing full size sedan in the near future. What is know is that the 1964 Impala is 60 years old and maintaining appeal and interest as an iconic American classic sedan along with the Impalas that preceded it and the ones that followed.